Friday, 27 May 2011

$100 Free Google Adwords Credit - from Hong Kong to Australia

Mail from Hong Kong
Today I received a letter from Google. The postmark and return address were both labeled "Hong Kong". Naturally I was more than a little curious as to what Google might be sending me from Hong Kong. As it turns out, the letter wasn't anything to do with Hong Kong at all.

The envelope contained a $100 gift card from Google Adwords, and a letter signed by Lucinda Barlow, Head of Marketing for Google Australia. Not Hong Kong. Either Google Australia uses Hong Kong for some of their mailouts, or they're sending out a global campaign and attaching local signatures depending on the destination. Either way, it's pretty crazy that mail sent to Australia comes from Hong Kong.

The full letter transcript is below:
Come back to AdWords and get $100 in free advertising

Hello from Google!

We understand how important it is for a business to stand out online - and that's one of the main reasons small businesses use Google AdWords everyday. Over the past year, we've made a lot of changes to make AdWords easier to use, and to help ensure your online ad campaigns deliver the results you expect. We hope you'll try AdWords again and are giving you $100 to get started.

There are a lot of things you can do to make your campaign more successful - refine your keywords, change your bid, or maybe try a new headline. We'd like to recommend the AdWords Online Classroom ( It's a free resource that offers a series of video tutorials covering quick tips designed to help you get the most out of AdWords.

The first step is redeeming your $100 and reactivating your campaign. Then, it's just a matter of time, and a little bit of effort, before you start attracting new customers to your business.


Lucinda Barlow
Head of Marketing, Google Australia