Wednesday, 17 October 2007

Google Analytics Updated - now tells you what your visitors want

Today Google announced some upgrades to their popular Google Analytics product. The first and most important update, is site search statistics.

According to the official blog announcement, with the new search tracking you can see "what people search for on your site and where these searches lead." They continue to say that "Site Search reports show you the keywords and search refinement keywords people use, the pages from which people begin and end their searches. You can also see how search on your site affects site usage, conversion rates, and e-commerce activity."

For me personally this feature will be a bonus, as I can now see what my visitors are looking for when they come to my site. It is almost as if Google Analytics is "telling me" what my visitors want. This could even turn out to be something like the Zeitgest (or Google Hot Trends) in the future. What do you think?

1 comment:

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