Monday, 16 June 2008

I've set a Spark Alight....

socialspark logoMost advertisers will know about PayPerPost, the online advertising network. But did you know that a relatively new company has been generating buzz since it was launched? SocialSpark, from IZEA, offers many of the features of PPP in a more social environment. Advertisers and Bloggers can create relationships (or "friendships") and there is scope for non-monetary incentives through the use of "sparks".

I've just signed up for SocialSpark, and I like what I've seen. SocialSpark already has a wide range of advertisers, selling products about as diverse as the blogosphere can handle. It's really a great way to connect advertisers and bloggers. Unlike PPP, SocialSpark allows real interaction between advertiser and blogger, so that the unseemly aura of "sponsored" posts is largely avoided. The advertisers don't even need to offer money for the post - you can just offer a "spark" which will let you choose whatever reward you want, or even no reward at all for a truly unbiased review!

SocialSpark has 4 main points in their code of ethics:
  • 100% Audit-able In-Post Disclosure
    As you can see, there is a disclosure button at the bottom of this post. SocialSpark makes it easy to ensure the readers are informed about sponsored posts.
  • 100% Transparency
    One big difference between SocialSpark and other blogging networks is that SocialSpark shows the public who is posting what. If you accept a sponsored post, any of your viewers will be able to visit SocialSpark and see exactly what your relationship with the advertiser is. This provides a very meaningful incentive for publishers and advertisers alike to "stay clean".
  • 100% Real Opinions
    Well, this can never be guaranteed, but from what I've seen SocialSpark takes all reasonable precautions to ensure that people are allowed to write what they think, not what they're told to write.
  • 100% Search Engine Friendly
    SocialSpark tries to help bloggers and advertisers to avoid "paid post" penalties in search engine rankings. This is achieved by automatically making all paid links "nofollow". This also helps avoid disputes in the case of a full no-follow blog.
I'm pretty enthusiastic about SocialSpark, and looking forward to taking more opportunities with them. If you're a blogger looking for a more ethical way to make money than PPP, maybe you should check out SocialSpark.
Sponsored by SocialSpark


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