Monday, 9 June 2008

Weak US Dollar drives business in Europe

The LA Times reports that the new Nintendo Wii Fit is hard to find on US shelves, partly because of the weak US Dollar: '"[Nintendo] is also is shrewdly maximizing its profit by sending four times as many units to Europe, reaping the benefits of the strong euro," says Michael Pachter, an analyst with Wedbush Morgan Securities. "The shortage demonstrates one consequence of the weak dollar. We're seeing companies ignore their largest market simply because they can make a greater profit elsewhere."'"

Hopefully this will help the Australian market too. At present the conversion rate is about $0.95.

1 comment:

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