I've always been an astronomy fan. Even before I built my first computer, I was lying out on the ground looking upwards through a small pair of binoculars, pinpointing the constellations and trying to find Orion's nebula. Unfortunately I was hampered to some extent by lack of proper optical instruments. The binoculars were fairly cheap so I didn't get a very clear view. Now I've found OpticsPlanet, which seems to offer good quality optical instruments online.
The site claims to offer a "great place for people to explore, learn about their hobbies and find the best gear to suit their needs". When I first visited I expected to see a flashy, graphics covered store, but was surprised by the clean-ness of this site. It loaded in no time, but certainly doesn't skimp on content.
The pages are clearly SEO'd, with many terms highlighted in bold, lots of specialized pages and lots of content on each page. But this is good for me as well, because I can find detailed information about practically anything on the site. Almost every second or third word is linked, so if you want to find more information, it's not far away.
Verdict: OpticsPlanet offers a wide range of products, and with the best price guarantee offers the lowest prices around. If you don't mind the SEO'd site flavour, and you're looking for hunting, astronomy, or other optical equiptment, this site is for you. Otherwise, you can try looking at the site through Lynx!
More links: OpticsPlanet Microscope